Are you scared of not knowing what to do when it comes to marketing on Facebook? This is a common problem faced by people who haven’t learned about this form of campaign. Thankfully, this article simply and efficiently explains what it takes to create an effective campaign, so read on.
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
Does your page stand out from the competition? You can accomplish this by including a lot of photos and making it very colorful. You can attract more followers with an attractive page.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
Keep your profile updated. Make sure to update the profile page if anything in your business changes. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. An updated profile can encourage your users to check to see what else is new with your business.
Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone that happens upon your page without being so bold that you put them off. It is best to stay away from hot colors, however, as that can be very difficult to view on a computer.
Whether you’re marketing clothing or seminars, nightclubs or landscaping services, Facebook can make or break you. When done right, a social media campaign can bring you huge profit gains. The knowledge you have after reading this article should help you find success thanks to a well thought out Facebook campaign.